11 years of hands-on brand operation — distilled into one day.
One full day · Five modules · From $299 CAD · Toronto
Busy every day, but the business isn't really profitable
The store falls apart the moment you step away
Sales swing up and down — and every slow week, you blame marketing
You want to expand, but you're not sure the model can survive a second location
These usually aren't marketing problems. They're profit model problems — and you're pushing on the wrong lever. This masterclass shows you which lever to pull, in what order.
You've just started, or you're about to. Skip the expensive mistakes and build it right the first time.
Your first location works. Now learn what it actually takes to grow without breaking it — or yourself.
Morning — build it right (0 to 1). Afternoon — build it big (1 to 100).
A formula built from 11 years advising 60+ brands: market, strategy, product, pricing, marketing. These five factors have a strict order — and 90% of owners are pushing on the wrong one. Learn to diagnose exactly where your business is stuck.
Making money is not the same as having a model. Learn the test that tells you whether your store has a real, repeatable profit model — or whether you just got lucky. Master the three numbers every owner must know. The iron rule: no proven single-store profit model, no expansion.
Most businesses don't survive 10 years — and the moment you succeed, copycats arrive. There are only three moats that make you irreplaceable. Learn which one you can own, how dependent your business is on you personally, and when expanding is the right move versus a fatal one.
The real purpose of an SOP: getting the owner out of the store. What deserves an SOP, how detailed it must be before staff can actually follow it, and where AI cuts real costs — customer service, training, reporting.
Franchise, licensing, or partnership — the true cost of each path and how to choose based on your capital, control, and standardization. How to evaluate locations like an operator, and what to actually look for in franchisees: not money — the right people.
Know exactly which of the five factors your business is stuck on
Whether your single-store profit model is real, or luck
The owner math you'll never un-see
When to expand, and when expanding will kill you
What to systemize first, and where AI saves real money
Franchise, license, or partner: a clear answer for your situation
Not just advisors. Operators.
11 years operating in Toronto. 60+ brands advised, 250+ locations — including growing CoCo Fresh Tea & Juice from 1 store to 80+ across Ontario. Founder and operator of KaKa AYCE, FuwaFuwa, Vava Designer Cakes, and Beach Hill Smokehouse. Multicultural marketing partner to Bell, Virgin Plus, SickKids, and Amica.
These methods don't come from books. Every framework in this course has been tested with real stores, real P&Ls, and real money on the line.
Some we advised. Some we built and operate ourselves.
Full-day masterclass + printed workbook. Walk away with the complete framework applied to your own business.
See Upcoming SessionsBusiness direction is a team decision. Bring your co-founder, partner, or store manager — and get aligned in one day.
See Upcoming SessionsA notebook and pen. This is a working session, not a lecture — you'll apply every framework to your own business on paper. Photography of slides is not permitted; all core frameworks are provided in your printed workbook.
Yes — the morning is built exactly for you. You'll learn how to choose the right market, position, product, and pricing before you spend a dollar in the wrong direction.
No. This is a live, in-person working session. The value is in doing the work in the room.
All upcoming sessions of this business strategy course in Toronto — including English and Chinese cohorts — are listed on our registration page. Click "See Upcoming Sessions" to view dates.
Your seat is transferable — to another person, or to a future session. No refunds within 7 days of the event.
This masterclass gives you the judgment standards in one day.
Limited seats per session · In-person · Toronto
